Project Scope: Logo suite, type suite, color palette, brand guidelines
Project Goal: The goal of this project was to rebrand East Coast dance studio, Encore, to better represent its modern and luxurious student experience. We created a brand identity that better fit Encore's personality through elegant typography, rich colors, and an overall up-leveled customer experience.
Brand Adjectives: Formal, luxurious, confident, full of movement, classic yet modern, refined, lively, sophisticated
